PLAYHEADS - SEO / GEO / AEO Growth Proposal

01 / About Us

About PLAYHEADS

PLAYHEADS is a Vancouver-based growth team building durable search assets for companies that sell in English-speaking markets. We combine technical SEO, content systems, authority building, reputation signals, and AI search visibility into one operating rhythm.

What We Build

Search assets that compound

Technical SEO foundations that make sites crawlable, indexable and easier for AI crawlers to understand.
English content clusters for category, comparison, alternative, review, problem and decision-stage searches.
Off-site authority signals through backlinks, citations, PR, listicles and community mentions.
Dashboards and monthly reviews that turn SEO execution into a measurable growth system.

How We Think

SEO is now the foundation for AI visibility

Google rankings, AI Overviews, ChatGPT, Perplexity and Gemini all depend on similar source signals: strong pages, clear entities, authority mentions, consistent brand facts and trusted third-party references. We optimize those signals together instead of treating SEO and GEO as separate projects.

Expert Team

Nic Ma - SEO/AIGC/FDE Brand Growth Consultant

Nic leads PLAYHEADS' client growth strategy, offer positioning and execution planning. His focus is turning business goals into practical SEO, GEO, content and conversion systems that a team can actually ship month after month.

Expert Team

Roger - SEO / GEO / AEO Specialist

Roger brings deep search-growth experience across SEO, GEO and AEO. He supports the methodology behind technical audits, topical authority, AI visibility, authority signals and the search assets needed for English-market growth.

02 / Why Now

Search is being rewritten by AI

Customers are no longer only scanning ten blue links. They ask AI tools for recommendations, alternatives, comparisons and shortlists. If your brand is not present in the sources AI trusts, you are absent from a growing part of the buying journey.

From searching to asking

AI Overviews, ChatGPT, Perplexity and Gemini are becoming discovery and evaluation channels.

No page two in AI answers

AI answers usually cite a small set of brands and sources. You are either present, or effectively invisible.

Trust moves upstream

Off-site mentions, reviews, listicles, PR and community discussions now influence both human trust and machine recommendations.

03 / Core Insight

Want AI to recommend you? Start with SEO

LLMs pull from pages and entities that are structured, authoritative, consistent and repeatedly mentioned across the web. A strong SEO foundation is the practical route to GEO and AEO visibility.

Three signals, one foundation

High-quality, authoritative content that can rank and be cited.
Off-site brand signals, reviews and mentions that make the entity credible.
Crawlable site architecture and internal links that help search engines and AI crawlers understand the site.

One investment, two compounding channels

SEO builds durable search demand capture instead of temporary traffic spikes.
The same content and authority assets feed Google rankings and AI recommendations.
Technical fixes, content hubs and entity clarity keep compounding after the month they are created.

04 / Methodology

A data-driven operating system

We turn SEO and GEO into an execution board: diagnose the site, map topics, prioritize high-impact pages, publish assets, build authority, measure visibility, and iterate every month.

129

technical and content audit checks

growth pillars managed monthly

AI answer engines monitored

day minimum learning cycle

Full-site audit

Technical SEO, indexing, rendering, structured data, content quality, internal links and page templates are converted into a prioritized action list.

SERP and prompt mapping

We map how customers search, compare, ask AI, evaluate alternatives and validate trust before buying.

Monthly iteration

Each month ships a mix of technical fixes, on-site content, off-site assets, authority links, community mentions and reporting.

05 / Process

A systematic rollout

Built around five pillars. Each pillar has standard deliverables, a monthly cadence and a clear connection to search visibility, AI citation potential and conversion trust.

Strategy

PILLAR 01

Strategy

Search, content, prompt and authority roadmap for the target English market.

Technical

PILLAR 02

Technical Foundation

Indexing, rendering, internal linking, structure, schema and page-level fixes.

Content

PILLAR 03

Content & Authority

Landing pages, articles, listicles, comparisons and decision-stage content.

Signals

PILLAR 04

Mentions & Links

Backlinks, PR, citations, Reddit seeding and third-party trust signals.

GEO

PILLAR 05

AI Visibility

AEO dashboard, prompt coverage, source tracking and AI recommendation monitoring.

06 / Growth Pillars

What PLAYHEADS delivers

The details change by client, but the operating system stays consistent: strategy, technical foundation, content, authority, and AI visibility.

Custom organic-growth strategy

Keyword, topic, competitor, prompt and buyer-intent mapping. We identify where the brand needs to appear across Google, AI answers, third-party pages and community discussions.

SEO StrategyGEO StrategyBuyer Intent

Technical SEO and site architecture

Fixing crawl, indexation, rendering, performance, internal links, schema, canonical issues, page templates and site structure so every growth asset can be discovered and understood.

Technical AuditInternal LinkingSchema

English content system

Decision-stage pages and articles around alternatives, comparisons, reviews, categories, pain points, use cases and objections. Built for search rankings, AI citation and conversion support.

Landing PagesArticlesListicles

Authority, PR and community signals

DR30+ authority backlinks, foundation links, Premium PR, Reddit posts and comments, citations and third-party placements that support both search engines and AI trust.

BacklinksPremium PRReddit Seeding

AI visibility and reporting

Monitoring how the brand appears in AI Overviews, ChatGPT, Perplexity, Gemini and target prompts. Reporting connects execution to rankings, impressions, citations, mentions and next actions.

AEO DashboardPrompt CoverageMonthly Review

07 / Services & Pricing

White Glove consulting

Fully managed SEO + GEO consulting with monthly delivery. Pricing is listed in USD and remains aligned with the reference proposal: Essential SEO at $5,000/month, Integrated GEO + SEO at $8,000/month, and Full Growth Package at $15,000/month. Minimum term: 3 months.

	Essential SEO	GEO + SEO Integrated *	Full Growth Package
Monthly price	$5,000 / mo	$8,000 / mo	$15,000 / mo
Best for	Foundation and organic search growth	Winning Google and AI recommendations	Full-market growth push
Strategy & Technical Foundation
Custom organic-growth strategy	Included	Included	Included
Topical Authority Plan	Included	Included	Included
129-point full-site technical audit	Quarterly	Monthly	Weekly / real-time
On-site technical fixes	Included	Included	Included
Internal linking optimization	Included	Included	Included
Site structure optimization	Included	Included	Included
Real-time data dashboard	Included	Included	Included
Off-site Content Distribution
Alternative / VS / Review listicles	2 / month	4 / month	8 / month
Reddit posts + comments	6 / month	20 / month	40 / month
On-site Content
Existing page optimization	Included	Included	Included
Long-tail pages / articles	6 / month	12 / month	20 / month
CRO conversion optimization	-	-	Included
GEO / AEO (AI Search)
GEO/AEO topic coverage	-	5 topics / 50 prompts	10 topics / 100 prompts
Languages	-	1	2
AI platform coverage	-	AI Overview / ChatGPT / Perplexity	All platforms, including Gemini
AEO visibility dashboard	-	Included	Included
Authority listicle placement	-	1 / month	2 / month
Off-site Authority & Brand
Authority backlinks DR30+	4 / month	6 / month	12 / month
Foundation links	20 / month	40 / month	60 / month
Premium PR	Quarterly	Monthly	2 / month
Expected Results (Estimate, 6-12 months)
Total ranking keywords	300-600	800-1,500	2,000-4,000
GEO AI recommendation coverage	-	10%-15%	15%-30%

Notes: final scope and pricing are subject to the executed agreement. Expected results are estimates based on comparable projects, not guarantees. Actual rankings, traffic, keywords and AI recommendation coverage depend on competition, product-market fit, content quality, site constraints, algorithm updates and third-party platform behavior. Press release distribution, high-authority links and one-shot scale packages can be scoped separately when needed.

Self-serve option

AI-Powered Optimization Engine - from $950 / month

For brands that want to start with a lighter self-serve layer, PLAYHEADS can provide an AI-assisted optimization engine for keyword research, on-page recommendations and AI visibility monitoring, with the option to upgrade into White Glove consulting.

08 / Case Studies

Case Studies

Spanning SEO and SEO + GEO engagements. Shown anonymized / within client authorization, with results presented as historical proof points rather than guarantees.

Aggregated GSC growth screenshots — Aggregated Google Search Console growth screenshots from multiple anonymized engagements.

Case - Travel OTA SEO + GEO

From zero AI-search presence to consistent recommendations

0 -> 15%

AI mention rate SoV (5 mo)

100x

Search impressions 10K -> 1M

Gemini / AI Overview / ChatGPT

5 mo

time to impact

Result: in 5 months, from zero AI-search presence to consistently appearing in mainstream LLM recommendations, with a 100x jump in organic impressions - turning AI answers into a new acquisition channel.

Case - AI SaaS product SEO

Organic search as the core growth channel

18x

organic traffic (4 mo)

4.2M

organic clicks

ad spend

4 mo

time to impact

Result: in 4 months organic search became the AI SaaS product's core growth channel - 4.2M organic clicks and 18x organic traffic with $0 ad spend.

Case - Beauty e-commerce brand (anonymized) SEO

Organic search growth for a beauty DTC

organic traffic

5,000+

Ahrefs Total Keywords

200+

page-1 keywords

11 mo

time to impact

Result: over 11 months, organic search became the beauty DTC's core acquisition channel - covering thousands of "best / dupe / review" category queries, 8x organic traffic, 5,000+ ranking keywords and 200+ on page one.

Case - Home & furniture e-commerce (anonymized) SEO + GEO

Search & AI-recommendation growth for a home DTC

0 -> 18%

AI mention rate SoV (9 mo)

organic traffic

AI Overview / ChatGPT

9 mo

time to impact

Result: over 9 months, covered a wide set of "best / ideas / how-to" home-shopping queries, grew organic traffic 5x, and earned consistent placement in mainstream AI assistants' home and decor recommendations.

Case - Overseas entertainment platform (anonymized) SEO + GEO

Search & AI-recommendation growth for an entertainment platform

0 -> 20%

AI mention rate SoV (7 mo)

10x

organic traffic

ChatGPT / Perplexity

7 mo

time to impact

Result: over 7 months, covered a large set of "watch / best / how-to" entertainment queries, grew organic traffic 10x, and earned consistent placement in mainstream AI assistants' content-discovery recommendations.

Case data is shown within client authorization / anonymized scope. GEO coverage is a range and may change as LLM platforms update their algorithms.

09 / Trusted By